consumer behavior 35

Choose either Exercise 1 or Exercise 2 (NOT both):

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Exercise 1

      1. From the following list choose a generation or social class.
      2. Locate a research study in any of the following journals using the FIU Library e-journal database (Links to an external site.): Journal of Consumer Research, Consumer Culture Theory, Journal of Consumer Behaviour, Journal of Behavioral Studies in Business, International Journal of Marketing Studies , or Research in Consumer Behavior.
      3. Post a summary (300 words) and citation of a research article related to marketing to this population.
        • Pre-Depression Generation
        • Depression Generation
        • Baby Boom Generation
        • Generation X
        • Generation Y
        • Generation Z
        • Upper Americans
        • Middle Americans
        • Lower Americans
        • Other generations or Social Classes welcomed.

Exercise 2

      1. From the following list of subcultures, choose one.
      2. Locate a research study in any of the following journals using the FIU Library e-journal database (Links to an external site.): Journal of Consumer Research, Consumer Culture Theory, Journal of Consumer Behaviour, Journal of Behavioral Studies in Business, International Journal of Marketing Studies , or Research in Consumer Behavior.
      3. Post a summary (300 words) and citation of a research article related to marketing to this population.
        • African-Americans
        • Hispanics
        • Native Americans
        • Asian Americans
        • Asian Indian Americans
        • Arab Americans
        • Religious Subcultures

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